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Red Bull has taken the first concrete step in rebranding its second Formula 1 team by changing AlphaTauri to Visa Cash App RB for 2024
Red Bull has rebranded its second Formula 1 team, changing the name from AlphaTauri to Visa Cash App RB for the 2024 season. Visa has become the global partner for both Red Bull teams, while Cash App, already featured on Red Bull Racing’s cars, is also included in the new team name. The name Visa Cash App RB will be used to support an entry in the all-female F1 Academy series. The team, formerly known as AlphaTauri and Toro Rosso, is undergoing this makeover as Red Bull aims to improve its performance. The team will have closer ties with Red Bull Racing and Red Bull Technology, and its CEO is focused on competing for the top prizes in F1. A new livery will be revealed at the team’s car launch in Las Vegas on February 8, and there are hints that the blue color scheme, popular in Toro Rosso designs, may make a return.